Limited spots each month

Learn Amazon FBA from a seller who shows the receipts.

We've done £3.2M+ in Amazon sales since July 2023, and we still sell every day. Prime2Profit is the mentorship we wish we'd had: direct support from Caleb, Elias and a community of growing sellers.

Apply for mentorship

Takes about 2 minutes. Limited spots each month.

PRIME2PROFIT
Amazon UK FBA · 19 Oct 2026

Lifetime sales£3,214,110.95
Lifetime gross profit£435,926.07
Units sold93,971
Lifetime ROI28%
Sales, last 12 months£1,800,000+

Mentee sales, Sep£67,000+
Best mentee jump+107%

PPC spend£0.00
Private label stock£0.00

ReceiptsAttached

Ours is clipped below. Every mentee figure has a screenshot on the leaderboard.

Where are you right now?

Pick the one that sounds most like you.

What usually goes wrong

What we do about it

This month's mentee league

Every month members post their numbers and push each other up the table. These are September 2026's, self-reported from their own seller dashboards, with a screenshot for each on the leaderboard.

    Eight members reported their September numbers. Combined, they did £67k+ in sales. Here are the top five.

    See the full leaderboard

    Hear it from the members

    Two members, two very different starting points. Both in the community today.

    Zak

    £15k/monthfrom £0 in under 90 days. Now doing £39.42k months.

    Niall

    £1k/dayfrom £0 in just 7 days

    Apply for mentorshipLimited spots each month

    What’s inside

    Everything we use to run a £3.2M+ Amazon business, and a room full of sellers building theirs.

    Finding profitable stock

    The sourcing methods behind our own store, from price drops to wholesale.

    Suppliers that say yes

    How we get brands and distributors to open accounts with us, and keep them.

    People in your corner

    Caleb, Elias and a community of sellers who’ve been exactly where you are.

    Systems that scale

    The tools, automation and AI that stop the business depending on you.

    The full breakdown is for your call, where we’ll show you how it fits where you’re at.

    How joining works

    1

    Apply

    Answer a few questions so we know where you're at. It takes about 2 minutes.

    A few questions, about 2 minutes

    2

    Book your call

    If it looks like a fit, you'll pick a time straight after. You'll speak to Caleb or someone from the team.

    Pick a time straight after

    3

    Get started

    You're added to the community and start working through your plan with us.

    Join the community and start

    Why listen to us?

    We're Caleb and Elias, two brothers who failed at four businesses before Amazon: crypto, dropshipping, a clothing brand and an SMMA.

    In July 2023 we found Amazon FBA, drove round every Sainsbury's we could find during a nationwide clearance and made £30k profit in three months. Since then we've moved through Brand Direct, High Ticket Online Arbitrage, A2A and Wholesale.

    We still sell every day. You're learning from a business that's running right now, with numbers from this month rather than 2019.

    Caleb and Elias as kids
    Jul 2023
    £30k profit in the first three months
    Jan 2025
    Self-taught: high-ticket OA, A2A and price drops. £14k profit month
    Dec 2025
    £35k profit month, £200k+ for the year
    Oct 2026
    £3.2M+ in sales and £435k+ gross profit

    Who this isn't for

    We'd rather tell you now than on the call.

    • You want a get-rich-quick button. This is a real business and it takes real work.
    • You can't find around 10 focused hours a week. Evenings and weekends are fine, nothing at all isn't.
    • You've got no money for stock. We recommend starting with at least £1,000.
    • You don't want to be told when something isn't working. We'll be straight with you.

    Questions?

    Anything else, ask us on your call.

    How much does it cost?

    We go through the investment on your call, once we know where you're at and what you need.

    What's the community like?

    It's the best part of the mentorship. You'll be alongside sellers at every stage, from first sale to £50k+ months, posting wins, asking questions, jumping on calls together and pushing each other up the monthly leaderboard.

    Will I actually get to speak to Caleb?

    Yes. Every member gets direct access to Caleb and Elias, as well as the community. We'll go through exactly how the support works on your call.

    Is this just for beginners?

    No. We work with brand new sellers and with people already doing £50k+ a month who want proper systems to scale.

    How much money do I need to start?

    We recommend at least £1,000 to start, to give yourself the best shot at momentum. Your work ethic and consistency matter more.

    How much time does it take?

    Around 10 focused hours a week. Plenty of members fit it around a full-time job.

    Is it only for Amazon UK?

    It's built around Amazon UK. The business setup we teach is for a UK limited company, and the account and policy side is based on Amazon UK's rules, which can differ on other marketplaces. Most of the mentorship works anywhere though: finding deals, finding suppliers, getting suppliers to open accounts with you, negotiating and using AI all apply to any Amazon FBA business, wherever you sell.

    Will this help me leave my job?

    That depends on you. We'll give you the roadmap, the tools and direct support, but you have to put the hours in. If you're in, we'll back you every step of the way.

    Apply for mentorship

    Join a community of the UK's next big sellers. Answer a few questions and, if it's a fit, you'll book your call straight after.

    32members right now. Limited spots each month, so we can look after every one of them.

    Apply for mentorshipLimited spots each month

    Apply